Threads Surpasses 150 Million Monthly Active Users

Threads, the social media app launched by Meta, has seen significant growth in recent months, reaching 150 million monthly active users. While initially aimed to provide a more positive space for online conversations compared to other platforms like X, Threads seems to be gaining traction among users for other reasons as well.

In its early days after launching in July 2021, Threads focused on positioning itself as a place for expression without the negativity and polarization seen elsewhere. However, it was up against much larger competitors with already established networks. Though the app saw steady growth reaching 130 million users by February, it was still a fraction of the scale of X which boasted over 500 million monthly users.

Things started changing at the beginning of this year. X experienced turmoil with its new owner Elon Musk making large-scale changes to content moderation policies and verification processes. This led to an exodus of popular accounts and ordinary users who felt their voices were no longer welcome on the platform.

At the same time, Threads had been quietly expanding its features and courting influencers to join. They also rolled out campaigns targeting sports communities dissatisfied with changes at X.

These efforts began paying off with the app adding 20 million new users within two months. Meanwhile, third party data showed X daily user numbers remained stagnant or declining in key markets.

One report from a popular analytics firm even suggested Threads was seeing higher daily usage than X in the United States. This rapid growth has put Threads on track to reach 200 million users much sooner than expected, giving Meta confidence to potentially monetize the platform with ads later this year.

With its neutral stance and community-focused approach, Threads seems to be fulfilling the gap left by X's shifts away from unmoderated free expression. While it still has a long way to go before truly competing with X in scale, its momentum continues to accelerate as more former X users and influencers switch over. If current growth trends hold, Threads may soon surpass X as the social network of choice for real-time discussions and engagement.

Whether you're looking for alternatives to X or simply want to engage with active online communities, the Threads app is worth exploring. Be sure to utilize all the features in the SMM panel to optimize your profile and engage with others. You can also join relevant discussion groups in areas like sports, music or politics to stay updated on trending topics.

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